
Rapid Application Development is a pragmatic approach that accelerates learning by putting a working prototype in front of users early. By validating assumptions with real feedback, teams reduce uncertainty and focus investment where it matters most.
RAD is most effective for early‑stage concepts, exploratory features, and stakeholder alignment efforts where clarity is evolving and time‑to‑feedback is critical.
Elicit core objectives, define success criteria, and capture essential user and business needs.
Build a focused, functional prototype that visualizes key workflows and high‑risk assumptions.
Conduct structured sessions with users and stakeholders to gather actionable feedback and insights.
Incorporate feedback to improve usability, fidelity, and fit, addressing gaps and clarifying scope.
Repeat prototyping, evaluation & refinement cycles until the solution meets agreed quality and value thresholds.
Transition to full implementation, hardening the solution for production and preparing for launch.
Merging and automatically testing code changes to maintain quality and consistency.
Implement automated testing when possible for faster, more reliable test execution.
Build the software in manageable, incremental units.
Conduct code and design reviews to encourage collaboration and knowledge sharing among team members.
Clearly define what "done" means for each user story to ensure a shared understanding of completeness.
Pivot and adapt to changing requirements
Tell us about your business on a discovery call.
We’ll discuss your goals, timescale and budget and any problems you’ve faced, to see how we can help.
Once we’ve analysed your project specifications we’ll discuss the proposed solution, identify the MVP and agree on an engagement model.
As soon as we’ve agreed milestones, we’ll get to work. We’ll track progress and regularly report updates.